SEO stands for Search Engine Optimization. It’s the process of improving a website’s visibility in search engine results (like Google, Bing, or Yahoo) so that it gets more organic (non-paid) traffic.
The Goal of SEO:
To rank higher in search engine results pages (SERPs) when people search for relevant keywords.
Key Components of SEO:
- On-Page SEO:
- Optimizing content with relevant keywords.
- Using proper HTML tags (like title tags, headers, alt text for images).
- Making URLs readable.
- Improving internal linking.
- Technical SEO:
- Ensuring the website loads fast.
- Making it mobile-friendly.
- Using secure HTTPS.
- Fixing crawl errors and creating a sitemap for search engines.
- Off-Page SEO:
- Building high-quality backlinks (links from other websites to yours).
- Social signals and brand mentions.
- Content:
- Creating high-quality, relevant, and useful content.
- Regularly updating content.
- Matching content to user intent.
Why SEO Matters:
- Increases Visibility: The higher your site ranks, the more likely people will see and click it.
- Builds Credibility: Sites on the first page are often seen as more trustworthy.
- Cost-Effective: Unlike paid ads, SEO drives free traffic over the long term.
Would you like help with SEO for a specific website or topic?