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SEO (Search Engine Optimization) is the practice of improving a website or web page to increase its visibility in search engines like Google, Bing, or Yahoo when users search for relevant keywords.

The Goal of SEO:

To get more organic (unpaid) traffic from search engines by ranking higher in search results.

Key Elements of SEO:

1. On-Page SEO
   Optimizing elements on your website:

   • Keywords in titles, headings, and content

   • Meta tags (title & description)

   • Image alt text

   • Internal linking

   • URL structure

   • Mobile-friendliness

   • Fast loading speed

2. Off-Page SEO
   Boosting your site’s authority by getting links from other websites:

   • Backlinks (especially from reputable sources)

   • Social sharing

   • Brand mentions

3. Technical SEO
   Making sure search engines can crawl and index your site:

   • XML sitemaps

   • Robots.txt file

   • Structured data (schema markup)

   • Fixing crawl errors

4. Content
   Creating high-quality, relevant, and useful content:

   • Blog posts, articles, videos

   • Answering users’ search intent

   • Regular updates

Why SEO Matters:

• Increases visibility and traffic

• Builds credibility and trust

• Cost-effective over time compared to paid ads

• Helps you understand your audience better

If you’re interested in SEO for a business, blog, or personal website, I can help you get started with an SEO checklist or audit. Want that?